Nadia Fourie

Mary Kay Custom

First, we must agree on one thing: retail is the lifeblood of any company.
It's really just common sense. At the end of the day, whether it's selling vitamins or telephone services, your company is in business to sell their products/services and make a profit.
The only difference between traditional companies like Estee Lauder and a network marketing company like Mary Kay is the way they distribute their products. Estee Lauder employs the services of traditional distribution channels (distribution warehouses, malls, store fronts) while Mary Kay gets its products directly to the consumer via people like me and you. Other than that, they really are not that much different: They both have corporate offices, corporate staff and employees.

While Estee Lauder relies on a paid sales force and expensive advertising mediums, Mary Kay has an army of independent reps doing the same thing only for free. Free?!? Yes, for free because you see we don't get paid until we sell something, until products move from the company's warehouse to the customers’ hands.

They pay their distributors for actual results (orders) as opposed to potential orders (which is what advertising gives them). That's just smart business.

Because Network Marketing companies are only paying their distributors for results, the money that traditionally goes to their marketing budget, is used to compensate us, the reps.

Why should you focus on retail?
Reason #1: It's quick money in your pocket:
You have access to a relatively easy and free pool of prospects: your warm market.
Your warm market will probably be reticent about joining you in your new business venture. Can you blame them? They don't know you as a business person. Don't take it personally. Now, let's assume that somehow you got your first album produced, how likely is Aunt Marie to buy your CD? If for no other reason, she’ll buy it to have a good laugh at your expense. The point is, she is likely to want to support you and buy your CD regardless of whether she thinks you can sing or not. She doesn’t have a lot to lose.

Reason #2: Retail puts you in control of your income:
Whether or not your team is doing something with their business, you're still earning retail profit money. Whether or not you have an organization of 'duds', you won't be dependent on them which means more control and less stress.
Furthermore, your team duplicates what you do. So if you sell products, your team will do the same, which translate in higher team sales volume, which we all know is what your commission is based on.

If all the above reasons were not enough, consider this:
There is nothing like cash in your pocket to put a smile on your face and a smile says, I know where I'm going even if you don't. This will dramatically boots your confidence and improve your posture. That “I don’t care if you join my business or not” attitude intrigues prospects and makes them want to have whatever it is you're having...

If you are making $500/mth in retail and you haven't sponsored anybody yet, can you talk with any degree of confidence to Mr. Prospect? Absolutely! Because if nothing else, you can teach him how to do one thing: make $500/mth in retail.

About the Author:

Carmina is an independent TriVita Business Affiliate.
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Article Source: ArticlesBase.com - How to Make Money in Your Home Business Without Recruting Anyone

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